Graphic Design & Marketing Intern
About
I served as the Graphic Design & Marketing Intern at the Greater Tallahassee Chamber of Commerce for summer and fall 2017. I had the privilege to work to further the Chamber and its three programs: Access Tallahassee, World Class Schools and Leadership Tallahassee. I also designed for Youth Leadership Tallahassee, which is a division under Leadership Tallahassee. Through this experience, I designed campaign materials, wrote press releases and social media copy, photographed at events and worked and met with business professionals across Tallahassee.
Awards
This internship allowed me to receive course credit for my second major, Editing, Writing and Media. For this course, I created a portfolio website showcasing some of my work completed during my internship at the Chamber. My Florida State University internship advisor, Dr. Molly Hand, nominated my portfolio to the FSU Digital Symposium, view here.
Work
Greater Tallahassee Chamber of Commerce
Annual Community Conference Packet
I created the Annual Community Conference packet, which was used as a reference for all attendees – more than 500 business professionals from the Tallahassee area. Used as a resource by attendees and staff, this packet housed a detailed agenda and directory. Note: Moore Communications Group designed the logo and cover for the Annual Community Conference. I was responsible for the inside.
2017 Total Resource Campaign
I made the 2017 Total Resource Campaign logo, which was used in the Chamber’s promotional sponsorship campaign for 2017 and weekly e-newsletters. Additionally, I designed the packet which was distributed across Tallahassee by the Total Resource Campaign team. Its purpose was to encourage businesses to purchase sponsorship opportunities for all of the Chamber events throughout the year, stressing that sponsorships promote their respective business and help fund the Chamber. With this campaign, the Chamber was able to surpass its fundraising and sponsorship goals in 2017. The packet is viewable here.
New Member Checklist
The Membership Team recognized a need to provide direction and resources, as well as to encourage involvement, of new Chamber members. Professional individuals and businesses were given these handy and functional checklists to start their experience with the Chamber.
Job Board Logo Design
I designed this logo for the Chamber’s new Job Board on their site. They wanted to incorporate the Chamber mark and colors so it would be cohesive with their brand and align with their website. View the Job Board logo below and on the Chamber website here.
Annual Breakfast Meeting Handout
This agenda was used at the Chamber’s Annual Breakfast Meeting reflecting on the work of the past year and welcoming the new chair of the Board of Directors. Featuring the Chamber mark and sponsorships, while staying consistent with the brand guidelines.
Additionally, I wrote a press release for this annual event, highlighting the key takeaways and announcements from this meeting. View here.
Press Releases
During my internship I regularly wrote press releases for Chamber events and announcements. These were distributed to media contacts throughout the Tallahassee area.
View select pieces of my work:
- Tallahassee Chamber of Commerce Launches Irma Updates
- Greater Tallahassee Chamber of Commerce Hosts Professional Women’s Forum
- Tallahassee Chamber’s CEO Series Welcomes Rick Kearney, Chairman and CEO of Mainline Information Systems, Inc.
- Tallahassee Chamber’s Business After Hours Hosted by Proctor Honda
- Greater Tallahassee Chamber of Commerce and Community Partners Host “Fill-A-Truck For Florida” Food & Fund Drive
Leadership Tallahassee
35th Anniversary Collateral
Due to it being Leadership Tallahassee’s 35th anniversary, the team wanted to celebrate this time with a new logo. The design of this logo is still recognizable as Leadership Tallahassee but it also honors that achievement and year. This logo was then applied to their social media accounts, newsletters, letterheads, handouts, directories, and more. Variations of colors were used based on the team’s needs. Below is the logo on a letterhead.
Distinguished Leadership Awards
I designed the program, presentations, and other materials needed for the Distinguished Leadership Awards, which is a well-known event that recognizes professionals around the city. In design brainstorms, the Leadership Tallahassee team stressed the importance of incorporating jade, the corresponding color for their 35th anniversary. With this in mind, I created a jewel-toned color palette and pops of gold to create a regal look. The abstract lines made this design more modern. These guidelines set a cohesive aesthetic for the event while still matching the Leadership Tallahassee brand and celebrating its 35th year. This achieved the Leadership Tallahassee team’s vision and matched the theme of the event. The PDF of the event program can be seen here.
2018 Membership Directory
The jewel-toned theme continued into Leadership Tallahassee’s 2018 Membership Directory so their 35th year had a consistent look across its materials and events. The front of the packet highlights the 35th anniversary by showcasing pictures from throughout the program’s years, in addition to the new logo. All members that are featured in the directory can reflect and remember as they peruse the now interactive cover. I also researched extensively to find up-to-date information on the Leadership Tallahassee members that are in the directory. The PDF can be seen here.
Banner
I designed a new banner for the Chamber’s Leadership Tallahassee program to use at events around the city and at the Annual Community Conference.
Press Releases
Throughout my internship I created numerous press releases for Leadership Tallahassee events and announcements. These were distributed to media contacts throughout the Tallahassee area.
View some of my work:
Youth Leadership Tallahassee
Thank You Cards
Youth Leadership Tallahassee needed new thank you cards to use throughout the year to show their appreciation to sponsors, YLT alumni and current YLT members.
Banner
I designed a new banner for the Chamber’s Youth Leadership Tallahassee program to use at events around the city and the Annual Community Conference.
Access Tallahassee
Press Releases
I routinely wrote press releases for Access Tallahassee program’s events. These were distributed to media contacts throughout the Tallahassee area.
View select pieces of my work: